AFMDA

American Friends of Magen David Adom is the sole U.S. fundraising arm of MDA, Israel's first-aid and disaster relief organization. The new management of AFMDA selected SandorMax to invigorate its identity and implement a comprehensive marketing program to reach its target audiences and achieve development goals. The new identity and marketing program reflect the urgency of the AFMDA cause and the progressive philosophy of its mission.

SandorMax also designed branding for a new Young Professionals group, formed to reach a formerly untargeted demographic for the organization. The new logo reflects the youth, idealism and call to service of the young professional target market.

Other AFMDA projects

View marketing communications
 View website and internet campaigns

Project overview

View AFMDA project at a glance

Client comments

“Your great creative work and non-stop dedication to our marketing projects have added significantly to our successful fundraising. We consider SandorMax to be an integral part of our marketing communications team.”

- Robert Kern
Director of Marketing & Communications
American Friends of Magen David Adom