American ORT

The Planned Giving newsletter is American ORT's main communication forum targeted to senior members and donors. For the newsletter's launch, SandorMax Design conceived a design direction which is user friendly, easy to comprehend, as well as being an enjoyable forum for this vital segment of the ORT community.

The new layout supports the communication of complex financial and tax concepts and encourages contributions vital to the not-for-profit's fundraising appeals. The layout and graphics convey the familial rapport and inherent approachability of the organization. The newsletter's success has been demonstrated by an exponential increase in endowments since its launch.