Medpointe

SandorMax designed print collateral for an extensive direct mail campaign as part of a comprehensive marketing strategy for the launch of this newly formed pharmaceutical company. Medpointe entered the market with the acquisition of an established pharmaceutical company and needed to convey its stability and history. Brochures and tear sheets were grounded in solid navy blue to reinforce the stability and business strength of the firm. Progressive photography and dynamic imagery were layered to reflect the vibrancy and rapid growth of the new venture. The campaign was successful in generating awareness and authority for the new company.

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