Palmer's

SandorMax was engaged to redesign the packaging for the classic Palmer's brand. The challenge for the new design was to expand the target market to a younger, more sophisticated audience, while retaining the existing, loyal customer base. Preserving the general color scheme as well as the bottle shape ensured brand continuity and recognition. The new designs incorporate tropical imagery and sepia tones to reinforce the natural and therapeutic qualities of the product. Stylized images of the botanical source were applied to further distinguish the product's naturally therapeutic benefits.