DESTINATION RIDGEFIELD

Destination marketing for economic growth

A quintessential New England town

SandorMax was selected in a creative competition to develop the official tourism website for the quaint town of Ridgefield, Connecticut. The overarching goal was to attract and encourage visitors to explore the town’s diverse offerings in the arts, history, recreation and outdoor adventure, while supporting local business and ultimately boosting the town’s economic growth.

SERVICES

Website Design & Development
Marketing Strategy
Content Creation
Social Media
Campaigns
Advertising

WEBSITE
destinationridgefield.com

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Challenge

This website and related marketing campaigns had to create awareness, increase visits and contribute to the economic vitality to this upscale Connecticut town, while adhering to the constraints of budget and timeframe. SandorMax led a diverse consortium including the Chamber, Economic Development Commission and municipal leadership, to deliver a solution that met the rigorous requirements of all parties.

Concept

With a palette of vibrant autumnal colors and refined imagery of the upscale town, the website concept evokes a romantic fall getaway in New England, a prime motivator for the desired weekender demographic. The design concept expresses a lush, consumer-facing front end that heightens the town’s prestige and appeals to its key target audiences.

Solution

With a focus on the storied history and extraordinary cultural offerings of the town, and highlighting the upscale shopping and dining landscape, the website appealed to both local and wider regional visitors. We developed content and campaigns that position Ridgefield as a quintessential New England town with diverse offerings and appeal. The website’s highly searchable local business directory, events calendars, blog and social media integration offered rich content to attract and provide value to consumers.

Results

We worked closely with the Chamber and board to develop promotional strategy, ongoing content creation services, blogging, e-mail campaigns and social media outreach. As a direct result of the website and marketing campaigns, the Chamber has realized a steep increase in membership, public event participation and exponential growth of website visits. The website design won the Graphic Design USA – American Website Design award in 2016.

 

“When our Destination Ridgefield team was ready to develop a virtual tourism website to showcase our town, we chose SandorMax. The website has been enormously successful, achieving our goal to promote Ridgefield as a destination for visitors, residents, and businesses. They designed a beautiful and dynamic site that’s so easy to navigate, we get lots of repeat visitors with several pages per visit.

Most importantly, they are wonderful strategic partners that add tremendous marketing perspective for our Destination initiative. SandorMax doesn’t just do what is expected – they do much more and act as a true partner.”

Nancy O’Connell
Former Chair
Ridgefield Chamber of Commerce

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